Germany’s biggest spring marathon will have 361° as its new official sports brand partner. The company is one of the biggest Chinese sporting goods manufacturers and this partnership continues the expansion of its brand presence in Europe which began in 2016.
“The brand 361° is as young as it is aspiring and stands for recognized high-quality and attractive running shoes which regularly receive excellent ratings in surveys undertaken by well-known running magazines compared with established competitor brands. We are delighted to become partners in the successful story of 361° which has only just begun,” said Frank Thaleiser, chief organizer of the Haspa Marathon Hamburg.
Jurian Elstgeest, managing director of 361° Europe, commented: “Hamburg is special when it comes to sport. I’ve seen so many people from local communities participating in road running, triathlon and cycling events here in the city. Over the years I’ve run around the Alster, summer and winter, and people are always out there. Hamburg has this sporty vibe running through its veins and we love being part of that. We’ll be working closely with local runners and race organisers to help every participant exceed their expectations.“
361° is expanding its reach in Europe. The company was founded in 2003 and is one of the biggest sporting goods brands in China. As part of its vision to become a global sports brand, the company has expanded its business in North and South America as well as Asia and, since 2016, in Europe. The focus for initial market penetration is on running footwear. 361° running shoes are equipped with QU!KFOAM which provides a unique running experience; the perfect combination of cushioning and response. A team of international experts has been brought together with the aim of supporting athletes of all levels perform beyond their expectations.
For further information: www.361europe.com/de